The story of Traildog

Traildog is the best friend of an active outdoor person!

Traildog was born from our desire to encourage people to move in nature with their dogs. 

In everyday life, we meet many dogs and dog owners whose territory mostly limits itself to the immediate neighborhood. There are many reasons: lack of motivation, getting stuck in familiar routines, unfamiliarity with moving in nature, fear of going into unknown terrain alone, and the feeling that one's skills or equipment are insufficient. Many haven't even realized all the activities their dog could be included in!

Our goal is to lower the threshold for starting hiking and/or sled dog sports by offering both functional gear and information about the sports, the skills needed, and suitable equipment. 

Moving together and exploring new places together gives both the dog owner and the dog a huge amount! New experiences and cooperation strengthen the bond and thus also make everyday life more enjoyable. So boldly go wherever the nose leads!

  • Online - close to you!

    We mainly operate online, but through a multichannel service, we aim to serve our customers at least as well as in a physical store - or rather better! Our operations are based on genuinely expert and personal customer service.

    So feel free to get in touch, and we will find the equipment that suits exactly your and your dog's needs.

  • Carefully selected, the best selection in the market

    You will find functional and high-quality products with us - whether you are a beginner or a world champion! When shopping at Traildog, you can be sure that the products in our selection are durable and proven to work.

    Our store has several brands and equipment that you cannot get elsewhere in Finland or even Europe. And our selection is constantly expanding with the best products on the market.

Who is behind Traildog?

Traildog - iloa koiran kanssa ulkoilusta

Tuija

has been a dog owner for about twenty years. Interest in fast-paced sled dog sports arose 12 years ago, and soon a short-haired German pointer joined as a training partner: the Ferrari of the sled dog world. Personal experience in pulling sports includes dog running, bikejoring, skijoring, single-dog carting, and kick sledding.

Besides sled dog sports, Tuija's hobbies include hiking, skiing, and mountain biking: usually together with her dog. Some of Tuija's best memories in life include a 200-husky group sing-along by the campfire after a 300-kilometer dog sled expedition, and skiing down Norway's Russelfjellet mountain with her own dog kicking up powder snow beside her skis.

In addition to her strong background in the sport, Tuija has gained professional skills by working for years in the sales of hiking and sled dog sports equipment. Her hands-on experience with dog harnesses has been shaped by fitting several hundred harnesses.

Tuija's genuine interest in trying out and comparing different sports gear has been based on the desire to find the most functional and safe equipment for her own dog. Through Traildog, this expertise has been harnessed for the benefit of you and your dog too!

Tero

is an adventurous dog owner who believes you can climb a tree with your dog! Tero also has nearly 10 years of hobby experience in one-dog pulling sports, and he has specialized in mountain biking. So ask almost anything related to bikes: here comes the answer!

One of Tero's most memorable memories in dog trekking is randonnee skiing in the backwoods of Lapland with a nearly 40-kilogram dog on his back, when the deep powder snow made it impossible for the dog to move forward. 

Tero is a critical gear tester who comes up with improvement suggestions for almost every product. Nothing less than perfect will do for him!

Utu - The OG Traildog

This is the beginning of Traildog. Utu is an incredibly friendly and calm traildog who has always enjoyed moving forward. The most important thing has not been the destination but running there, with a human. Utu approaches testing equipment with calmness and appropriate seriousness. However, he mostly leaves the speed stuff to the younger generation nowadays.

Valo - apprentice

(Wild) Valo joined the team in 2022 to serve as an efficient paper shredder and to boost all the company's operations. The new trail dog has a lot to learn, and time will tell which tasks this speed of light will be best harnessed for!

Happy Trails!